Tag Archives: home based business

Inbound Marketing – Changing the Face of Network Marketing

INBOUND MARKETING:  DO YOU NEED IT?

That’s a good question, and if you’re a networker, maybe this post will assist you.

FIRST – WHAT IS IT?

Inbound marketing is a fairly new term, but one you will be hearing more and more about.  If you are in the internet marketing or network marketing industry, you better make it a point to learn about what it is, and how it works, because I feel it is changing the way internet and network marketing is done.

Perhaps by drawing a comparison to traditional recruiting and lead generation techniques, which we refer to as outbound marketing, we can gain a clearer understanding of what inbound marketing is.  Things like infomercials, newspaper ads, sending out dvds, traditional cold calling of prospects, even hotel meetings depend on interruption of a prospects time.

Inbound marketing, on the other hand, encompasses more of what Seth Godin calls “permission marketing”, including things like social networking sites, i.e. Facebook, Twitter, and YouTube.  Creation of websites and blogs, to provide relevant content for potential customers/business partners you’re trying to attract, also falls within that realm.  In addition, relationship building plays an integral part of inbound marketing.  True, it is part of outbound as well, but is more in the follow-up phase of the process.  Finally, don’t forget the importance of search engine optimization, known as SEO, to get higher rankings on Google and other search engines, because when your prospect is looking, you want to be found.

Where outbound marketing is like throwing mud at the wall to see what sticks, inbound marketing counts on attraction by a tightly targeted group of people.

Webinars, or presentations over the internet, could be considered both, depending on whether with a fixed time frame is perhaps an interruption, or with a flex time component, is part of the discovery or evaluation process.

SOME PERSPECTIVE

Inbound Marketing vs. Outbound Marketing | Inbound Marketing

www.conversionpipeline.com If you are reading on the internet about new marketing strategies, I am sure you have heard the term “inbound marketing” thrown around. Inbound marketing is more of an approach rather than a new marketing service.

INBOUND MARKETING – WHY IT’S GOOD

What are the pros and cons of inbound marketing?  The pros are that in most cases, the cost factor is much less than outbound marketing.  Another obvious pro is that you’re attracting people instead of coercing them.  You’ll also be taking advantage of growing trends, instead of declining ones as the infographic below represents.  Appealing to a highly targeted prospect who already has an interest in your product or business opportunity, is certainly an advantage over traditional methods.

 

 INBOUND MARKETING – THE DOWNSIDE

As far as the cons, one would have to admit that, in most cases, it takes longer to get results with inbound vs outbound marketing.  Besides that, being willing to learn, and do inbound marketing, will require more effort and education than knocking on someone’s door and handing them a DVD.

You Oughta Know Inbound Marketing

hubspot.com HubSpot’s Rebecca Corliss sings her heart out about the horrible life of an outbound marketer. What’s Inbound Marketing? http Credits: Rebecca Corliss (@repcor): Lyrics and Vocals David Fisher (@tibbon): Accompaniment and Music Recording …

IT’S UP TO YOU

The old ways still work, especially if you’re lucky or determined enough to find the right person, at the right time, with a strong “why”, with the resources,… but it’s getting harder and harder to do it that way.  And I truly believe that way is slowly fading away.   It seems today’s network marketer needs to be aware of the benefits of inbound marketing.  That means being connected with Facebook, YouTube, and other social media sites.  They also may need a blog, and go after Google rankings, as well as keep working on their relationship building skills.  As Harry Caray might have said, “Holy cow! It’s a brand new ballgame out there.”

Resolutions or Goals? Choose Wisely

Do you make resolutions or goals to start a new year?  Are they pretty much the same, or are they different?

People make resolutions – People break resolutions. People make goals – People break …, well maybe not.  The number one resolution each year has to do with weight loss.  But it’s also the one that is forgotten or given up on the fastest.

And for those of us in the home business arena, it’s important to know the difference between resolutions and goals, because choosing to create a goal can move you more toward business success.

Here are some articles that may shed some light for you.

Kenneth J. Kerr

kennethjkerr.wordpress.com1/4/12

There is a difference between a resolution and a goal. Millions of people have resolutions, but very few in comparison have goals. Resolutions are often hastily-made preferences, brought about by the reflection we mentioned

Resolution Time – What’s the Difference Between a Goal and a

realstreetblog.com12/30/11

Resolution Time – What’s the Difference Between a Goal and a Dream? Dec30 by RealStreet LLC. This slideshow requires JavaScript. by Dave Miller. It’s time for the age old tradition of making your New Year’s resolution. Do you really think

The Power of Goal Setting – How To Write Defined Goals | Patricia J

www.patriciajevans.com1/1/12

Goals are the driving force behind all achievement. The person with defined goals knows exactly what they want out of life and how they wish to receive it.

And now words of wisdom on goal setting from Jim Rohn, one of my favorite business philosophers.

Jim Rohn Setting Goals Part 1

www.AsAManThinketh.net for a Free eBook of one of Jim Rohn’s favorite books. In this video the legendary teacher, trainer and mentor to millions worldwide shares some very simple yet profound steps we can take when setting goals. Part One.

So now you have some insight on the differences between resolutions and goals, and the importance of choosing to set goals that are specific, measurable, attainable, reasonable and timely.  I wish you the best of success in 2012.

Cars Plus Cash - The right opportunity

Make the Right Choice – Always.

Sometimes it’s easy, and sometimes it’s not.  Sometimes the right choice is obvious, and sometimes it takes research, discovery, or perhaps study.  And let’s admit it, the possibility of always choosing the right path is probably not going to happen, but as leaders, (whether in business, or anywhere else) we should always strive to make the right choice.

One should always strive to make the right choice.

The right choice strengthens your character and illustrates your integrity.  When you choose to do the right things, it shows those you are leading that “character matters”.  Making your goals and aspirations subordinate to those of others builds trust.

The right choice demonstrates responsibility.  When you realize that you are the one that is ultimately responsible for your own success, you set an example for those that are following you.

The right choice should always be in harmony with our values. Too often in the world today, decisions are made because they just affect others, but the real challenge is to always do the right thing, even when it’s uncomfortable, or negatively affects us personally.

For real leaders, the message is clear.  Make the right choice – always!

Listening For Success – 3 Power Steps


Are you listening for success? That might sound like a strange question, but I assure you, listening, in the right way, is a key to your success. Although these three steps work well in a normal everyday conversation, they can make a big difference in your business results when speaking with a prospect who may become a potential customer or business partner. Bottom line – if you improve your listening skills, you will improve your business. They say “the money is in the follow up” which may be true, but many distributors, because of poor listening techniques, or not listening at all, sabotage their recruiting efforts, and leave themselves with no one to follow up with. Has this happened to you? Is it still happening?

Good listening habits certainly take practice, and it doesn’t happen overnight. But the effort you put into developing skills for effectively listening to others can pay big dividends. Keep the focus of the conversation on the other person. If you are only concerned about “making the sale” or “closing the deal”, then you’ve got the focus on the wrong person. And you’ll consider any conversation that doesn’t result in a new customer or business partner for you, as a failure.

I recently read a book by Michael Oliver, entitled  “How to Sell Network Marketing without Fear, Anxiety, or Losing Your Friends!”  In it, I came across this quote, “let go of the outcome, and your income will increase.”  Makes sense really. By keeping the focus on the other person through listening effectively, and asking good questions, the people you talk to, will respect you, and (if and when the situation and time is right for them), will be more inclined to listen to what you have to say, especially if they feel you can provide a solution to make life better for them in some way.

So, what are these three power listening steps that you can take to improve your  chances of success?

1. Listen intently. The first of the three steps contains a double meaning for the word “intently”. It means not only the obvious skill of concentrating your full attention when someone else is speaking, but it also means listening with the “intent” to understand the other person’s situation. Only by learning and realizing what their current reality is, can you both come to a logical conclusion of whether or not, they’re looking for a solution to a problem, and/or whether you will be the one to provide that solution for them.

2. Listen fully. The second of the three steps for effective listening  involves disciplining yourself to tune out all distractions as you focus on just what the other person is saying. Distractions can be noise, sounds, even other conversations going on around you. But it can also be your own “selective” listening. What do I mean by selective listening? If you find yourself waiting to hear the other person say a key word, phrase, etc, just as a green light for you to launch into your “presentation”, then you’re guilty of practicing selective listening. One of the main pitfalls of many distributors is delivering the presentation too early in the conversation.

3. Listen openly. The last of the power steps to help you become a better listener means to keep a totally open mind when you are talking with a prospect or potential customer for your business. No preconceived notions allowed here. If you’re asking pointed questions designed only to get an answer you want to hear, without regard for what might be best for them, you’re jeopardizing your chance for long term success. Again, do not allow yourself to get off track.  Are you listening to what they mean, or just what they say? To be an effective listener, you must keep the focus on them throughout the whole dialogue.  After all, in the end, it doesn’t matter to them what you want out of the conversation.

The total business conversation is a balance of listening and presenting.  Keep these three power steps in mind, and work on becoming a great listener, and chances are you won’t have to worry so much about being a great presenter.